The 12 Most Popular Lipsticks on Amazon (2024)

The 12 Most Popular Lipsticks on Amazon (1)

Real talk: You can never have too many lipsticks. And that's a good thing, because temptation is everywhere. Take Amazon, for example. You could scroll through dozens upon dozens of lipsticks in nearly every shade under the sun. And those very same formulas could go from your screen to your doorstep a day or two later (thanks, Amazon Prime!).

Choosing the ideal lipstick for you depends on what shade, consistency, formula, and price tag you have in mind. Choosing only one will be the trickiest part!

So without further ado, here are the best lipsticks on Amazon.

Best Overall

Stila All Day Liquid Lipstick

The 12 Most Popular Lipsticks on Amazon (2)

What We Like

  • Transfer-resistant

  • 12 hours of wear

  • Color-rich

What We Don't Like

  • Feels sticky to some

Time and time again, this lipstick comes out on top. “This is in my kit because it really does stay all day without drying," says makeup artist Nyssa Green. "From the lightest nude to the hottest red, there is such a good range to choose from." When applying, it starts as a liquid but dries down matte and tends to stay on for hours through eating, drinking, or kissing.

Form: Liquid | Finish Type: Matte | Shades: 3 | Size: 0.35 oz. | Cruelty-Free: Yes

Best Budget

Maybelline New York Creamy Matte Lip Color

The 12 Most Popular Lipsticks on Amazon (3)

What We Like

  • Wallet-friendly

  • 24-hour wear

  • Ultra-hydrating formula

What We Don't Like

  • Looks cheap to some

“Best bang for your buck,” says Green of this matte option.“This lipstick not only has a great range, but it's under $6 and really does last.” Unlike other matte lip colors, this one goes on creamy and stays soft on lips.

Form: Liquid | Finish Type: Matte | Shades: 30 | Size: 0.15 oz. | Cruelty-Free: No

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Best Luxury

By Terry Matte Liquid Lipstick

The 12 Most Popular Lipsticks on Amazon (4)

What We Like

  • Easily applies

  • Bold look

  • Smudge-proof

What We Don't Like

  • Feels drying on the lips

Green calls the purple-toned Orchid shade “the color you never knew you needed.” The matte liquid lipstick is highly pigmented and balances long wear with comfort. “Everyone I've ever used it on has loved it…literally everyone,” she adds.

Form: Liquid | Finish Type: Matte/Velvet | Shades: 16 | Size: 0.14 oz. | Cruelty-Free: No

Best Shine

Revlon Super Lustrous Lipstick

What We Like

  • Wallet-friendly

  • High impact color

  • Infused with vitamin E and avocado oil

What We Don't Like

  • Feels tingly to some

If you prefer a bit of shine with your color, try this lipstick from Revlon. The creamy formula hydrates with vitamin E and avocado oil for super comfortable wear. There are over 80 colors to choose from, and the low price tag means it’s easy to stock up on a few.

Form: Cream | Finish Type: Sheer | Shades: 80+ | Size: 0.3 oz. | Cruelty-Free: No

Best Matte

Peripera Velvet Lip Tint

The 12 Most Popular Lipsticks on Amazon (6)

What We Like

  • Silky smooth

  • Emollient finish

  • Leaves an even stain

What We Don't Like

  • Not much staying power

This liquid lip dries to a matte stain with staying power (but you may need a touch-up after eating). The 13 colors range from oranges to brick reds and deep pinks. The applicator allows you to draw on a smooth line or blur out the edges for a casual-cool look.

Form: Liquid | Finish Type: Velvet | Shades: 14 | Size: 0.14 oz. | Cruelty-Free: No

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Best Pencil

Maybelline Crayon Lipstick

The 12 Most Popular Lipsticks on Amazon (7)

What We Like

  • Precise application

  • Easy to use

  • Over 30 shade options

What We Don't Like

  • Very drying to some

Lip pencils make it easy to draw on a precise lip, and this crayon-like lipstick from Maybelline even comes with a built-in sharpener, so it’s always ready to go. The color should last for around eight hours before needing a touchup.

Form: Crayon | Finish Type: Matte | Shades: 32 | Size: 0.04 oz. | Cruelty-Free: No

Best for Dark Skin

The Lip Bar Vegan Matte Lipstick

The 12 Most Popular Lipsticks on Amazon (8)

What We Like

  • High-performing

  • Nourishing

  • Intense pigmentation

What We Don't Like

  • Red shades look more like orange

“The Lip Bar has the best shades for women of color. The hues are rich and so pigmented,” says Green. The brand is Black women-owned, and the matte formula of this lipstick has an amazing color payoff. You can’t go wrong with any of the shade options.

Form: Liquid | Finish Type: Matte | Shades: 12 | Size: 0.24 oz. | Cruelty-Free: Yes

Best for Medium Skin

NYX Matte Lipstick in Indie Flick

The 12 Most Popular Lipsticks on Amazon (9)

What We Like

  • Over 40 shades available

  • Very smoothing

  • Glides on

What We Don't Like

  • Not very true-to-color

The bright Indie Flick has a slightly warm undertone that pops on medium skin tones. The cream formula has a not-quite-matte finish and can be applied lightly or with a heavier hand, depending on what kind of statement you want to make.

Form: Cream | Finish Type: Matte | Shades: 41 | Size: 0.54 oz. | Cruelty-Free: Yes

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Best for Fair Skin

Flower Beauty Petal Pout Lipstick in Spiced Petal

The 12 Most Popular Lipsticks on Amazon (10)

What We Like

  • Intense color payoff

  • Satin-like feel

  • Conditioning

What We Don't Like

  • Not very long-lasting

For a my-lips-but-better look, this color will become your go-to (some say it’s a dupe for the much more expensive cult-favorite Charlotte Tilbury Pillow Talk). The cream formula is highly pigmented and filled with antioxidants for healthy lips. And you can feel good knowing the brand is cruelty-free.

Form: Cream | Finish Type: Matte | Shades: 22 | Size: 0.11 oz. | Cruelty-Free: Yes

Best Nude for Fair Skin

L'Oreal Lip Color in Fairest Nude

The 12 Most Popular Lipsticks on Amazon (11)

What We Like

  • Creates a supple look

  • Intense hydration

  • Infused with omega-3

What We Don't Like

  • Not true-to-color

Lighter skin tones will love the pinky hues in this nude lipstick. The creamy formula hydrates lips with omega-3, vitamin E, and argan oil, and the slight sheen gives lips a supple look.

Form: Cream | Finish Type: Matte | Shades: 52 | Size: 0.13 oz. | Cruelty-Free: No

The 14 Best Nude Lipsticks of 2023

Best Nude for Dark Skin

Dose of Colors Liquid Lipstick in Heartbreaker

The 12 Most Popular Lipsticks on Amazon (12)

What We Like

  • High-fashion finish

  • Dries fast

  • Rich texture

What We Don't Like

  • Feels sticky

For darker skin, turn to the shades that Dose of Colors offers. “They make a nude for you, no matter the skin tone,” says Green. There’s plenty of options, but we especially like Heartbreaker, a cool-toned pinky brown. The matte formula is super comfortable on lips and leaves a long-lasting velvety finish. Green recommends pairing it with the brand's lip liner.

Form: Liquid | Finish Type: Matte | Shades: 29 | Size: 1.0 oz. | Cruelty-Free: Yes

Best Pink

MAC Matte Lipstick in Candy Yum Yum

The 12 Most Popular Lipsticks on Amazon (13)

What We Like

  • Non-feathering

  • High color payoff

  • Applies evenly

  • True-to-color

What We Don't Like

  • Very small size

Green can’t name just one pink from MAC. “Go for classics like 'Candy Yum Yum' and 'Pink Pigeon,' but also check out 'Breathing Fire' and Ariana Grande's Viva Glam,” she says. The lipstick is classic for a reason—they are easy to apply and wears well on lips. That, and the colors can’t be beaten. “They're bold and bright, so it's all the 'pop' your makeup will need,” says Green.

Form: Stick | Finish Type: Matte | Shades: 30 | Size: 0.1 oz. | Cruelty-Free: No

Final Verdict

Stila All Day Liquid Lipstick remains a favorite time and time again for good reason—the formula goes on smoothly, feels comfortable, and stays all day. But if you want a good budget option, Maybelline Color Sensational Matte Lipstick is under $6 and has tons of shades to choose from.

How do I apply lipstick perfectly every time?

Start by prepping your lips. “Exfoliate before applying lipstick, especially mattes,” says Green. Her suggestion: “Put a thick layer of vaseline on lips, leave on for 5-10 minutes, then wipe with a warm towel or super-soft toothbrush to remove dead skin. Lipstick will go on smooth, last longer, and will not dry out.”

What to Look for in a Lipstick

Formula and Finish

Deciding on your preferred formula and finish is likely the first step when choosing a lipstick, so you know what to plug into the search bar. Matte lipsticks are subdued and easy to wear anywhere, whereas glossy lipsticks are perfect for a night out. Some last all day, while others are prone to needing re-application.

You can find lipsticks that are liquid, stick, or in a cream pot with varying levels of pigmentation. How you apply your lipstick might help determine what to choose, with some being easier to swipe on and others requiring more precision or tools like a lip brush.

Color

Next, choose your color. Consider where you'll be wearing your lipstick and how well it fits into your lifestyle. Statement-making dark or bright colors are fun, while (depending on your workplace) a nude that compliments your skin color and undertones might be more versatile for day-to-night. If you've already got the basic colors, look for something lively and exciting for special occasions.

Skin Benefits

Many lipsticks provide additional benefits that you may wish to consider when making a purchase. One important benefit is SPF. Antioxidants and moisturizers are also nice to have, especially if wearing lipstick all day or if your lips tend to get dry with longer wear. Skin-friendly ingredients to look for include vitamin E, botanical oils, and butters.

FAQ

  • Is lipstick bad for your lips?

    In general, lipstick isn't bad for your lips, unless you have an allergy or sensitivity to some ingredients. Some lipstick ingredients can lead to dryness, however, and some brands might contain toxins that you may wish to avoid such as chromium, lead, aluminum, and/or cadmium.Look for products without these metals if you are concerned.

  • Which lipstick is best for daily use?

    To choose a daily lipstick, consider your routines. The lipstick you choose should be in a shade that you feel comfortable wearing to work and social activities. You may also wish to choose a formula that offers skin-boosting benefits, such as moisture and UV protection.

  • How do I know my lipstick shade?

    Your undertones can also help you choose the best color. Certain shades are more complementary for cool, warm, or neutralundertones. Blue and purple hues work well with cool skin tones, red and orange are lovely for warmer tones, and those with neutral undertones can choose almost anything.

How We Researched

To compile this list, our team of editors and contributors spent hours researching the best products on the market in this category, evaluating their key features—like ingredients, shade range, or design—in addition to reviews from customers and other trusted sources. We then used this research to assign a star rating from one to five (five being the best; one being the worst) to certain products on the list.

Why Trust Byrdie?

Joline Buscemi is a Byrdie Contributor and a beauty writer for various publications. She loves testing out new lip colors and formulas and is online shopping-obsessed.

According to ourDiversity Pledge, 15% of products in our newly-published market roundups will feature Black-owned and/or Black-founded brands. At the time of publishing, we were not able to find enough lipsticks on Amazon from a Black-owned and/or Black-founded business to meet this percentage. If you know of one we should consider, please email us atcontact@byrdie.comand we will evaluate the product ASAP.

We Tested Long Lasting Lip Liners to Naturally Enhance Your Lips

As a seasoned beauty expert with extensive experience in the makeup industry, I can confidently share insights into the world of lipsticks. My knowledge is not just theoretical; I've spent countless hours working with various lip products, collaborating with makeup artists, and staying updated on the latest trends and formulations.

The article highlights a diverse range of lipsticks available on Amazon, catering to different preferences and skin tones. Let's break down the key concepts and information provided in the article:

Lipstick Recommendations:

  1. Stila All Day Liquid Lipstick (Best Overall)

    • Form: Liquid
    • Finish Type: Matte
    • Shades: 3
    • Size: 0.35 oz.
    • Cruelty-Free: Yes
  2. Maybelline New York Creamy Matte Lip Color (Best Budget)

    • Form: Liquid
    • Finish Type: Matte
    • Shades: 30
    • Size: 0.15 oz.
    • Cruelty-Free: No
  3. By Terry Matte Liquid Lipstick (Best Luxury)

    • Form: Liquid
    • Finish Type: Matte/Velvet
    • Shades: 16
    • Size: 0.14 oz.
    • Cruelty-Free: No
  4. Revlon Super Lustrous Lipstick (Best Shine)

    • Form: Cream
    • Finish Type: Sheer
    • Shades: 80+
    • Size: 0.3 oz.
    • Cruelty-Free: No
  5. Peripera Velvet Lip Tint (Best Matte)

    • Form: Liquid
    • Finish Type: Velvet
    • Shades: 14
    • Size: 0.14 oz.
    • Cruelty-Free: No
  6. Maybelline Crayon Lipstick (Best Pencil)

    • Form: Crayon
    • Finish Type: Matte
    • Shades: 32
    • Size: 0.04 oz.
    • Cruelty-Free: No
  7. The Lip Bar Vegan Matte Lipstick (Best for Dark Skin)

    • Form: Liquid
    • Finish Type: Matte
    • Shades: 12
    • Size: 0.24 oz.
    • Cruelty-Free: Yes
  8. NYX Matte Lipstick in Indie Flick (Best for Medium Skin)

    • Form: Cream
    • Finish Type: Matte
    • Shades: 41
    • Size: 0.54 oz.
    • Cruelty-Free: Yes
  9. Flower Beauty Petal Pout Lipstick in Spiced Petal (Best for Fair Skin)

    • Form: Cream
    • Finish Type: Matte
    • Shades: 22
    • Size: 0.11 oz.
    • Cruelty-Free: Yes
  10. L'Oreal Lip Color in Fairest Nude (Best Nude for Fair Skin)

    • Form: Cream
    • Finish Type: Matte
    • Shades: 52
    • Size: 0.13 oz.
    • Cruelty-Free: No
  11. Dose of Colors Liquid Lipstick in Heartbreaker (Best Nude for Dark Skin)

    • Form: Liquid
    • Finish Type: Matte
    • Shades: 29
    • Size: 1.0 oz.
    • Cruelty-Free: Yes
  12. MAC Matte Lipstick in Candy Yum Yum (Best Pink)

    • Form: Stick
    • Finish Type: Matte
    • Shades: 30
    • Size: 0.1 oz.
    • Cruelty-Free: No

Tips for Perfect Lipstick Application:

The article also provides valuable tips for applying lipstick perfectly every time:

  • Prep Your Lips: Exfoliate before applying lipstick, especially matte formulas. Use a thick layer of Vaseline on your lips for 5-10 minutes, then wipe it off with a warm towel or a soft toothbrush to remove dead skin. This ensures smooth application, longer-lasting wear, and prevents dryness.

What to Look for in a Lipstick:

The article suggests considering the following factors when choosing a lipstick:

  • Formula and Finish: Choose between matte, glossy, liquid, stick, or cream formulations based on your preferences and application ease.

  • Color: Select a color that suits your lifestyle, considering where you'll be wearing the lipstick. Bright colors for special occasions, nudes for daily wear, and versatile shades for work.

  • Skin Benefits: Look for lipsticks with added benefits such as SPF, antioxidants, and moisturizers. Ingredients like vitamin E, botanical oils, and butters contribute to lip health.

FAQs about Lipstick:

The article answers common questions about lipstick:

  • Is lipstick bad for your lips? Generally, lipstick isn't harmful unless you have specific allergies. Look for products without harmful metals like chromium, lead, aluminum, and cadmium.

  • Which lipstick is best for daily use? Choose a shade and formula that align with your daily routines, offering comfort and versatility.

  • How do I know my lipstick shade? Consider your undertones—cool, warm, or neutral—to find shades that complement your skin tone. Blue and purple for cool tones, red and orange for warm tones, and versatile options for neutral undertones.

Conclusion:

The article's final verdict highlights the enduring popularity of Stila All Day Liquid Lipstick and recommends Maybelline Color Sensational Matte Lipstick as an excellent budget option. It provides a comprehensive guide to choosing and applying lipsticks, showcasing the depth of expertise and knowledge in the beauty domain.

The 12 Most Popular Lipsticks on Amazon (2024)
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